CAMPAIGN INSIGHT
James Crisp Celebrating 100 Years in Business
James Crisp, brand managers and importers since 1916, celebrated its centenary during 2016.
AMG Group managed the centenary celebrations for James Crisp from sourcing a commemorative 1916 branded grocery vehicle for customers and suppliers around the world, to throwing a classy 1920’s party for 150 staff and customers in Auckland. John Hall, James Crisp previous director and father of the current directors, attended and spoke at the party aged 92.
James Crisp centenary logo and business collateral was created as well as trade advertising to commemorate this milestone.
A PR campaign targeted both business and food industry media with the history of James Crisp, but also its bright future and where its headed. This timing coincided with James Crisp moving into purpose-built premises in Parnell, Auckland after 50 years in its previous offices.
The James Crisp centenary campaign was very successful and received excellent exposure and industry feedback.
